Tourism Marketing and Hospitality Marketing in Global Perspective

Name: Nabila D. P.
NPM: 14619561
Class: 1SA05
Subject: Kepariwisataan 1 #

Marketing Tourism

Tourism marketing is very complex, compared with the marketing of goods produced by the manufacturing company that we commonly know.The products that want to be marketed are tied to the supplier that produces it, the institution, organization or tourism institution that manages it.

Marketing of tourism industry products is not only required coordination, but it takes good cooperation between the organization responsible for the development of tourism with all parties involved and related to tourism activities.

The success of a marketing program in the field of tourism is very determined by the similarity of view factors on the role of hospitality for regional development. So before the marketing program is implemented there must be a commitment of all the related elements that tourism is a sector of the economy that is quick yielding and is an agent of development for the area.

J. Krippendorf, in his book Marketing Et Tourisme formulating tourism marketing:

"Marketing in tourism to be understood as the systematic and coordinated execution of business policy by tourist undertaking whether private of state-owned at local, regional, national or international level to achieve the optimal of satisfaction of the needs of an identifiable consumer group and in doing so to achieve art appropriate return"

The first activity to be undertaken by a tourist destination is to choose a target market.This market is not only a customer, but includes arena (market place), competitor (competitors) and or partners. Due to the limited nature of resources, the tourism destination should focus on the most potential selected market that will give you a profit.

Choosing a market not only selects the customer but also has to choose which markets we will enter or in other words the arena where to compete which allows us to have an edge.In the selected market there are also competitors which must also be chosen which is possible for us to defeat, as well as which partners we can utilize.

In competing, partners and customers are selected, the next activity is to get the target customers, keep the target customers to be loyal and improve their actual and potential customers.The right way to do this is by creating, delivering and communicating all the offers of the destination and finally, all the offerings should be able to satisfy the customer and should be better than the competitor.

Not only by satisfying customers, but the destination should also be better than its competitors. Because with the dynamic environment and the growing technology, the destination will be faced with a very strict competition environment, so that customers will have alternatives or choices other than the destination that we manage.By being better compared to competitors, the destination will have a good image in the eyes of the community, so it can be a full factor for potential customers and loyal factors for actual customers.

To better compare to the competitor, giving the notion that tourism destinations should manage not only limited activities that are operational technical nature, but must be managed strategically and tactically.

Hospitality Tourism

Hospitality is a type of accommodation that uses part or all of the building to provide services:

Lodging, eating, drinking and other services for the public are commercially managed.

The hospitality's marketing strategy is divided into two ways:

First Outside Selling, the hospitality's marketing strategy aims to find customers staying at the hotel. Secondly, Inside selling is a hospitality marketing strategy aimed at encouraging the visitor to take advantage of all the facilities provided by the hotel. Besides, it aims to make them feel comfortable and a longer stay at the hotel, then inform other relationships about all the interesting facilities in the hotel.

With the Marketing management team, the efficiency of how the work can be improved, the cost savings in all areas, because of the uniformity, and the promotion activities can be done jointly

According to Morrison in Vanessa explains the hospitality's marketing strategy is known as 8P Marketing Mix:

product,

partnership,

people,

packaging,

programming,

place,

promotion, and

pricing.

Also, the marketing must be done to increase the sales of services:

The presence of service personnel, receptionist service and information is friendly and mastered the field. Have extensive knowledge about the city situation and tourist attraction. Mastering a foreign language, at least English. Industrious, honest and praiseworthy uniforms are attractive and various mental and physical properties that must be attached to a good seller.

Judging from the marketing point of view, then in the marketing of hotel services and lodging very need to be created relationship marketing.